Track 𝕏 mentions on your analytics chart
See when your brand is mentioned on 𝕏 directly on your main analytics chart to understand how social media buzz correlates with traffic spikes and revenue.
Requires a DataFast Growth plan
Why track mentions?
Understanding when your brand is discussed on 𝕏 helps you:
- Connect social buzz to revenue spikes - See which mentions actually drive traffic and sales
- Identify viral moments - Spot when your brand gains traction and capitalize on momentum
- Time your marketing - Launch campaigns when social conversation is already high
How it works
When someone mentions your tracked keywords on 𝕏, DataFast automatically adds the mention as a note on your analytics chart. You'll see:
- The actual tweet content in your chart tooltips
- Mentions aligned with traffic and revenue data
- Which social conversations led to conversions
Set up mention tracking
- Go to your Website Settings > Integrations
- Find the Twitter / 𝕏 section
- Click the Mentions tab
- Add keywords you want to track:
Keywords to track
Add brand names, product names, or campaign hashtags, like DataFast, @datafast_, #DataFastAnalytics, YourProductName.
Keyword rules
- 4-15 characters per keyword
- Case insensitive matching
- Include @ for handle mentions
- Avoid generic terms to prevent spam
Note: Your domain is automatically tracked - no need to add it manually.
Best practices
- Track brand name and products — See how they are mentioned on 𝕏.
- Monitor campaign hashtags - Add hashtags from specific marketing campaigns
- Avoid generic terms - Don't track words like "analytics" or "software" that create noise
Need help setting up mention tracking? Email us at marc@datafa.st
Go farther and attribute traffic and revenue to the actual tweets with DataFast's 𝕏 link attribution