Track custom user actions (Goals)

DataFast allows you to track specific user actions beyond pageviews, known as Goal (signup, newsletter subscribe, checkout initiated, etc.).

• This helps you understand what visitors do
• Unlock the Journey feature
• Improve the revenue predictions

You can track goals using two methods:

1. Client-side tracking (simple)

Add a JavaScript snippet where the conversion occurs (e.g., on a "thank you" page after signup).

<script>
  window?.datafast("goal_name", {
    description: "A short description of the event",
  });
</script>

Rules for goal_name:

• Use lowercase letters.
• Numbers, underscores (_), and spaces are allowed (spaces will be converted to underscores).
• Maximum 32 characters.

description is optional. Use it to add more context about the goal for better insights.

2. Server-side tracking (most accurate)

Track goals by sending data directly from your server using the DataFast API. This is the recommended method for accuracy.

1. Get an API Key: Go to your Website Settings > API tab and create an API key to authenticate your requests.
2. Send Goal data: Use the Goal API endpoint to send goal information from your backend whenever a user completes the desired action. You'll need the visitorId (available from the datafast_visitor_id cookie) and goal_name.

See the API documentation for creating goals for detailed implementation examples.