Segment traffic by marketing channel
You can now filter your dashboard by marketing channel: Organic Search, Paid Search, Email, Newsletter, Referral, Affiliate, AI, and more.
Channel filters work across your dashboard metrics, charts, visitors, goals, and of course revenue attribution, so you can see which channels bring traffic and which ones actually make money.
Start in your dashboard: Filters > Source > Channel.
Use cases
- Affiliate - see all your affiliate traffic in one place and how much revenue those partners generate.
- AI - measure traffic and revenue from ChatGPT, Perplexity, Claude, Gemini, Copilot, and other AI discovery sources.
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